Main Article Content
Abstract
This research aims to examine the application of ethnocultural values in the language learning process as an effort to cultivate student character. The ethnoculture in question refers to the values of local wisdom derived from the culture of the local community, such as manners, mutual cooperation, tolerance, responsibility, and good manners. This research uses a qualitative approach with a case study method carried out on one of the campuses in West Sulawesi, especially on students of Al Asyariah Mandar University. Data was collected through observation, interviews, and documentation. The results of the study show that ethnocultural integration in learning is able to create a learning environment that is more contextual, meaningful, and relevant to student life. Cultural values instilled in subject matter and campus activities have proven to be effective in shaping student character, such as respect for differences, discipline, and the spirit of togetherness. In addition, the involvement of lecturers and local communities is an important factor in the success of the ethnocultural implementation. Thus, ethnoculture-based learning can be used as an alternative strategy in character education that is not only academically oriented, but also on the formation of personalities rooted in the nation's culture.